How the Amazon product video carousel works for influencers
Where influencer videos appear on an Amazon product page, why the upper carousel matters and how to tell if there's still room for your video.
Updated
Influencer videos on Amazon show up in two places on a product page: a short row of videos near the product images (the upper carousel) and a longer video section further down. The upper carousel has room for about six videos, and it’s where most shoppers watch.
The two places your video can appear
Upper carousel. A row of video thumbnails next to or under the main product images. Shoppers see it without scrolling, so a video here gets most of the views a product page can give. It typically shows around six videos before the shopper has to click for more.
Lower video section. Further down the page, often titled “Videos for this product” or “Related videos”. It can hold many more videos, but far fewer shoppers scroll that far.
Amazon doesn’t publish how it orders videos. Creators commonly report that relevance, video quality and how shoppers respond to a video all play a part, and that the order changes over time.
Who else is in the carousel
Not every video in the carousel is from an influencer:
- Brand videos come from the seller or the brand itself.
- Customer videos come from shoppers’ reviews.
- Influencer videos come from creators in the program, usually with the creator’s name on the card.
For deciding whether to film, the number that matters most is influencer videos in the upper carousel, because those are the videos you compete with for the same slots.
Reading the carousel as a slot strip
CarouselScout draws the upper carousel as six boxes:
- a filled box for each influencer video;
- a striped box for a brand video;
- a box with a dot for a customer video;
- an empty box for an open slot.
Then it adds a plain-language status:
| Influencer videos in the upper carousel | Status | What it usually means |
|---|---|---|
| 0–2 | Open slot | Good moment to film: room for yours |
| 3–5 | Almost full | Possible, but you’ll compete for the last places |
| 6 or more | Full | A new video will probably land in the lower section |
| No carousel found | No data | The page has no videos yet, or the layout changed |
These thresholds are a starting point, not an Amazon rule. A full carousel on a product that sells thousands a month can still be worth a video; an open slot on a product nobody buys is not.
Why counting by hand stops working
Counting is easy for one product. It gets slow when you’re researching 30 products in an evening, and it’s easy to miss which videos are from brands or customers. The count also changes: a product with two influencer videos today might have six next month.
That’s why CarouselScout saves the count every time you open a product, and Pro shows how fast a carousel is filling: “+3 influencer videos in 9 days”.
A quick checklist before you film
- Count influencer videos in the upper carousel.
- Check demand: “X bought in past month” or, if missing, the number of ratings.
- Check the price of the variant you’d tag and its category rate.
- Count variants. With 6 or more, choose the variant to tag on purpose.
- If you already have a video on this product, check it still shows up.
Earnings calculator
Per sale, this variant only
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A month
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Estimate — not Amazon data. Based on your inputs.
FAQ
How many videos fit in the upper carousel?
It varies with screen size and page layout, but around six videos are visible without extra clicks on desktop. CarouselScout treats six influencer videos as full.
Does the carousel look the same on mobile?
No. The mobile app and mobile site arrange videos differently. CarouselScout reads the desktop page you open in Chrome.
Can I see the carousel without opening the product?
Not reliably. CarouselScout never opens pages for you: Pro shows the last count it saved for products you opened before, and marks the rest “Open to check”.