Amazon influencer program commission rates by category
What each product category could pay per sale in the Amazon Influencer Program, how to read the rate table and why your account can show different numbers.
Updated
Amazon pays influencers a percentage of each qualifying sale, and the percentage depends on the product category. A $30 kitchen gadget at 4.5% pays about $1.35 per sale; the same price in a 3% category pays about $0.90.
Earnings calculator
Per sale, this variant only
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A month
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Estimate — not Amazon data. Based on your inputs.
Where the rates come from
The Amazon Influencer Program runs on top of Amazon Associates, so influencer commissions follow the Associates Standard Commission Income Statement: a table of fixed percentages by product category. Onsite commissions (sales from your videos on product pages) and offsite commissions (sales from your storefront links) use the same category table unless Amazon tells you otherwise in your account.
Amazon changes this table from time to time, and several publishers reported lower rates in some categories during 2026. Treat any public table, including ours, as a starting point and confirm in your own Associates account before you plan around a number. The official schedule is at affiliate-program.amazon.com/help/operating/schedule.
Typical rates by category
These are the rates most often published for the US standard schedule. They are an estimate, not Amazon data: check the date next to each rate in the calculator.
| Category | Typical rate |
|---|---|
| Luxury beauty, luxury stores beauty | 10% |
| Physical books, kitchen, automotive | 4.5% |
| Amazon devices, Kindle, Fire tablets | 4% |
| Home, home improvement, lawn and garden, pets, toys, furniture | 3% |
| Beauty, outdoors, tools, sports, baby, musical instruments | 3% |
| Headphones, business and industrial supplies | 3% |
| Computers, PC components, DVD and Blu-ray | 2.5% |
| Televisions, digital video games | 2% |
| Health and personal care, grocery, physical video games | 1% |
| All other categories | 4% |
How to read a rate before you film
A higher rate does not always mean a better product to film. What you earn from one video is roughly:
sales the video drives × price of the variant × category rate
Three things move that number more than the rate itself:
- Price. A 3% rate on a $120 air fryer pays more per sale ($3.60) than 10% on a $12 lipstick ($1.20).
- Demand. Products that show “X bought in past month” on the page sell often enough for a video to be seen. A great rate on a product nobody buys pays nothing.
- Room in the carousel. If the video carousel already shows six or more influencer videos, a new video usually lands lower on the page, where fewer shoppers watch it.
CarouselScout puts these together in one score with every part visible, so you can see why a product is worth filming or not.
The April 14, 2026 rule changes the math
Since April 14, 2026, onsite commission is only paid on purchases of the same variant (ASIN) shown on the product page your video is linked to. If you tag the blue medium shirt and the shopper buys the red large, that sale no longer pays you onsite commission.
That makes the price in the formula the price of the variant you tag, not the cheapest or most expensive option. Our calculator asks for exactly that price. Read the full explanation in onsite commissions after April 14, 2026.
Why your account can show different numbers
- Category mapping. Amazon decides which category a product belongs to, and it may not match the breadcrumb you see on the page.
- Excluded products. Some products and categories pay no commission at all.
- Special offers. Creator Connections campaigns can add a bonus rate on top of the standard one for specific products. See Creator Connections explained.
- Returns and cancellations. Orders that are returned or never shipped do not count.
FAQ
Do influencers get a higher rate than regular Associates?
Not by default. The Influencer Program uses the same standard category table. Extra commission usually comes from brand campaigns in Creator Connections, which are separate and time-limited.
Is the onsite rate different from the offsite rate?
Both normally follow the same category table. The difference since April 2026 is which purchases count: onsite commission only counts the exact variant on the linked product page.
How often do the rates change?
Amazon updates the schedule without a fixed calendar. We record the date we last checked each rate and show it next to the result in the calculator.