Skip to content
Add to Chrome
Menu

How much do Amazon influencers make?

There is no reliable average. How Amazon influencer earnings are calculated, what one video can pay with worked examples, and what makes the numbers vary.

Earnings and commissionsUpdated 11 min readBy CarouselScout

Calculator, notes, cash and coins on a desk for working out earnings
Photo: olia danilevich on Pexels

Short answer

Amazon doesn’t publish average earnings, and no reliable average exists. What an influencer makes is the variant’s price × the category commission rate × the sales Amazon attributes to them. One video can pay nothing, a few cents or a few dollars a month. A small number of videos usually earn most of the money.

How are Amazon influencer earnings calculated?

The Amazon Influencer Program is an extension of Amazon Associates, so influencers are paid a percentage of qualifying purchases, not a fee per video or per view. The formula for one product is:

price of the variant × category rate × attributed sales

Each part matters:

  • Price is the price of the exact variant the shopper buys, at the time of purchase. A $90 air fryer and a $9 spatula in the same category pay very differently.
  • Category rate is a fixed percentage set by Amazon for each product category. Our table uses the Amazon Associates standard rates dated April 21, 2020: 4.5% for kitchen, 4% for apparel, 3% for home and beauty, 1% for health and personal care. Amazon can change them, so confirm in your account. See commission rates by category.
  • Attributed sales are the purchases Amazon credits to you, after returns and cancellations.

Monthly earnings are the sum of that formula across every product you have content for. If you have 50 videos live and 40 of them drive zero sales in a month, those 40 add nothing, no matter how good the rate is.

That is why a single “average per influencer” number tells you very little.

What is the difference between onsite and offsite earnings?

Influencers earn from two places, and Amazon tracks them separately.

Onsite earnings come from content Amazon displays on its own site: mostly shoppable videos in the carousel on a product page, plus idea lists, photos and livestreams where applicable. Amazon’s help page on earning onsite commissions says you are assigned a separate Onsite Store ID that tracks these sales, apart from your regular Associates Store ID. You don’t need an audience to earn onsite: the shoppers are already on the product page.

Offsite earnings come from traffic you send: your storefront link, links in a YouTube description, an Instagram story or a blog post. These follow the standard Associates rates.

The rates are not necessarily the same. Amazon publishes an Onsite Associates Program Commission Income Statement, and third-party analyses such as PPC Land and CreatorFlow report that its rates are lower than the standard table in several categories (for example, kitchen at 1.25% onsite versus 4.5% standard). We could not verify which version of that onsite table is current as of October 24, 2026, so treat the standard rates in this article as the upper end for onsite sales and check your Associates account.

Source Where the shopper comes from Rate table Main driver
Onsite Amazon product pages, mostly the video carousel Onsite income statement (may be lower) Carousel position and product demand
Offsite Your storefront and shared links Standard Associates rates Your audience and how you promote
Creator Connections Either, during a campaign Standard rate plus a brand-paid bonus Campaign terms and dates

How did the April 14, 2026 rule change earnings?

On April 14, 2026, Amazon updated the Associates Operating Agreement. Onsite commission income is now calculated only on direct qualifying purchases of the same ASIN variant as the product detail page your content is linked to. Amazon summarizes this on its What’s changed page.

Before the change, a shopper could watch your video for the navy medium hoodie, buy the black large, and you were credited. Those “halo” sales no longer pay onsite commission.

The effect depends on the product:

  • A product with one or two variants loses little, because most buyers pick the one you tagged.
  • A product with 20 sizes and colors can lose most of its attributed sales, because purchases spread across many ASINs.

This is why income screenshots from before April 2026 overstate what the same content would pay today.

What to do about it: pick the variant you tag on purpose. Open the variants you’re considering, compare “bought in past month” and price, and tag the one most shoppers actually buy. The full walkthrough is in onsite commissions after April 14, 2026.

How much can one video make? Three worked examples

These are estimates to show the math, not forecasts or typical results. They use the standard Associates rates from our table (dated April 21, 2020). Onsite sales may pay less if your account uses the lower onsite table.

1. A kitchen appliance. An air fryer at $89.99 in kitchen (4.5%) pays about $4.05 per sale. If the video drives 10 sales of the tagged variant in a month: 10 × $4.05 = about $40.50. At the 1.25% onsite rate reported by third parties, the same 10 sales would be about $11.25.

2. Apparel with many variants. Leggings at $28 in apparel (4%) pay $1.12 per sale. Say 40 shoppers buy after watching the video, but only 10 choose the size and color you tagged. Under the April 2026 rule, the estimate is 10 × $1.12 = $11.20, not 40 × $1.12 = $44.80.

3. A low-rate, low-price product. A supplement at $24.99 in health and personal care (1%) pays about $0.25 per sale. Even 30 sales a month is about $7.50.

Product Price Rate Per sale Sales Month (estimate)
Air fryer $89.99 4.5% $4.05 10 $40.50
Leggings, tagged variant $28.00 4% $1.12 10 of 40 $11.20
Supplement $24.99 1% $0.25 30 $7.50

The sales numbers are the part nobody can give you in advance. Most new videos drive few or no sales in their first month; your own earnings report is the only source that tells you which of yours sell.

Earnings calculator

Per sale, this variant only

—

A month

—

Estimate — not Amazon data. Based on your inputs.

What about “per video” figures you see online?

If you search “how much do Amazon influencers make per video”, you’ll see figures like $1 to $5 per video per month in Google’s AI Overview and in creator blogs. Entreresource, a creator blog, wrote that around $1 per video per month is common for many videos and that $5 used to be closer to average before earnings dropped. Yahoo Finance cited a 2024 Reddit thread in r/Amazon_Influencer suggesting about $300 a month for a typical creator who posts. None of these numbers is published by Amazon, and we could not verify them; treat them as anecdotes.

Per-video averages hide how uneven the results are. A creator with 100 videos earning “$2 per video” might have three videos earning $60 each and 97 earning almost nothing. Planning around the average leads you to film more products instead of better products.

Two other numbers get mixed in with influencer earnings:

  • Flat fees. In 2023 Fortune reported that Amazon offered some influencers $25 per video for certain content. That was a separate offer, not how the standard program pays.
  • Top earner claims. Fortune also quoted a creator who said they earn $5,000 to $50,000 a month. Individual claims like this are real for that person and say nothing about what most creators make.

A better use of public figures: compare the products people film, not their totals.

How do Creator Connections bonuses add up?

Creator Connections is where brands offer influencers an extra commission on specific products for a set period. Amazon’s brand guide for Creator Connections says the brand sets the bonus rate, the campaign dates and a maximum budget. The bonus is paid on top of your standard commission for qualifying sales during the campaign, and some guides report the bonus stops when the budget runs out.

Here is how it changes the math, as an estimate: the same $89.99 air fryer at 4.5% plus a hypothetical 10% campaign bonus pays about $4.05 + $9.00 = $13.05 per sale while the campaign runs. The bonus rate in a real campaign is whatever the brand set, so read the campaign terms before you count on it.

Three things to check before you accept a campaign:

  1. End date. A video that goes live in the last few days of a campaign gets little of the bonus.
  2. Budget. A small budget can run out before your video starts selling.
  3. Carousel room. Campaigns attract other creators to the same product. If the carousel fills up, your video lands lower on the page.

More detail is in Creator Connections explained.

Why do some influencers make far more than others?

The formula is the same for everyone, so the spread comes from the inputs. Four of them do most of the work:

  • Carousel position. A product page shows a limited number of videos near the top. If it already has six or more influencer videos, a new one usually lands lower, where fewer shoppers watch. A video in a carousel with two influencer videos has a better chance of being seen.
  • Demand. Products that show “bought in past month” on the page sell often enough for a video to get attributed sales. A high rate on a product nobody buys pays nothing.
  • Variants. Since April 2026, tagging the variant most shoppers buy can matter as much as the rate itself.
  • Price and category. A 3% rate on a $120 product pays more per sale than 10% on a $12 product.

The number of videos matters less than these.

CarouselScout checks the first three on the page you open: it counts the influencer videos in the carousel, shows a transparent 0–100 score with each part visible, and estimates earnings per sale for the variant you’re on. It only reads pages you open yourself; it doesn’t browse Amazon, automate campaigns or message brands.

How and when do the earnings get paid?

Amazon pays influencer commissions through your Associates account, monthly, about 60 days after the end of the month in which they were earned. Amazon’s help page gives the example that January earnings are paid in late March.

For direct deposit and Amazon gift card, Amazon’s help page says amounts under $10 roll over to the next month; checks have a $100 minimum. You need tax information and a payment method on file before any payment goes out.

Two things lower the paid amount compared with what you see early in the month:

  • Returns and cancellations are removed. You’re paid on shipped items that aren’t returned.
  • Timing windows. Under the April 2026 terms, purchases must ship and be paid for within 180 days.

If you’re planning how much the program could be worth to you, run a few products through the calculator, use a low number of monthly sales for each, and compare that with the time it takes you to film. Our article on whether the Amazon Influencer Program is worth it walks through that decision. The payment details are in how the Amazon Influencer Program pays you.

FAQ

Do Amazon influencers get paid per video?

Not in the standard program. You earn a percentage of qualifying purchases attributed to your content. Amazon has made separate flat-fee offers to some creators in the past, as Fortune reported in 2023, but those are not the main way the program pays.

How much does one sale pay?

One sale pays the price of the variant × the category rate. A $50 product in a 3% category pays about $1.50 per sale at the standard rate. Onsite sales may use a lower onsite rate table, so check your account.

Is there an average monthly income for Amazon influencers?

Amazon doesn’t publish one and we haven’t found a reliable source. Figures like $300 a month come from Reddit threads and creator blogs. Treat them as anecdotes, not benchmarks.

Why did my earnings drop after April 2026?

The most likely reason is the same-ASIN rule from April 14, 2026: onsite sales of other variants or other products no longer count. Videos on products with many variants are hit hardest.

Sources