Amazon influencer program requirements to get approved
What Amazon looks at when you apply to the Amazon Influencer Program, which social accounts qualify and what to do before and after you apply.
Updated
To join the Amazon Influencer Program you apply with a YouTube, Instagram, TikTok or Facebook account, and Amazon reviews your audience and content. Amazon doesn’t publish a fixed follower minimum; engagement and relevant content matter as much as size.
What you need to apply
- An Amazon account in the marketplace you’re applying for (for amazon.com, a US account).
- A public social media account on a supported platform: YouTube, Instagram, TikTok or Facebook.
- Content that fits shopping: reviews, how-tos, unboxings, recommendations.
- Tax and payment details, completed after approval in your Associates account.
What Amazon looks at
Amazon evaluates each application and doesn’t share a scoring formula. From what approved creators report, these help:
| Signal | What helps |
|---|---|
| Engagement | Comments and views relative to followers, not just follower count |
| Consistency | Regular posts over recent months |
| Relevance | Content about products people can buy |
| Authenticity | Real audience; bought followers tend to hurt |
If you’re not approved, you can improve the account and apply again later. Many creators get in on a second or third try.
If you don’t have a big audience yet
You can still start:
- Pick one platform and post short product videos regularly.
- Make honest, useful videos: show the product in use, mention what’s good and what isn’t.
- Use your real voice and face, or clear hands-on footage if you prefer not to be on camera.
- Apply when your recent posts show steady engagement.
After you’re approved
Approval gives you a storefront and access to Creator Hub. To earn onsite commissions from videos on product pages, new influencers have typically had to upload a first set of videos that Amazon reviews; read your first 3 videos for how to choose them.
Choosing the first products well matters more than people think. Pick products with demand, an open slot in the video carousel and a price that makes a sale worth it.
What the program pays
Commissions are a percentage of qualifying purchases, by category, usually 1–10%. Since April 14, 2026, onsite commission only counts the exact variant you tag. Try your own numbers in the calculator; results are estimates, not promises.
Common reasons applications aren’t approved
Amazon doesn’t always explain a decision, but these patterns come up again and again in creator communities:
- Too little recent activity. An account that posted a lot two years ago and little since looks inactive.
- Content unrelated to products. Memes, news or personal updates without products give reviewers nothing to judge.
- Low engagement for the follower count. 20,000 followers with a handful of likes per post reads as an inactive or bought audience.
- Private or restricted account. Reviewers need to see your posts.
- Wrong marketplace. Applying for amazon.com with an account set up for another country.
Fix what applies, post consistently for a few weeks and apply again.
FAQ
How many followers do I need?
Amazon doesn’t publish a number. Approved creators range from small, engaged accounts to large ones. Engagement and content fit are what reviewers see.
How long does approval take?
It varies. Some applicants hear back within days; others wait longer. Amazon sends the decision by email.
Can I apply without a social media account?
Not to the Influencer Program. Without a social account you can join Amazon Associates, which uses your website or app instead.
Does CarouselScout help me get approved?
No, and nothing can guarantee approval. CarouselScout is for approved influencers deciding what to film. The guides and the calculator are free for everyone.