How to create an Amazon storefront in 2026

What is an Amazon storefront?

An Amazon storefront is a page hosted on amazon.com, with a vanity URL, where an approved creator collects the products they recommend. Amazon’s own overview of the Influencer Program describes it as a place to share themed idea lists, photos and videos on a curated page with a custom URL.

To a shopper it looks like a small shop inside Amazon: your name and photo, a cover image, then your lists and posts. They buy from Amazon as usual; you don’t hold stock, ship or handle returns.

That’s the main difference from what sellers call a “storefront”. A brand store belongs to a seller enrolled in Brand Registry and sells that brand’s own products. An influencer storefront sells nothing of yours; it points shoppers to products sold by others and pays you a commission when they buy.

Three parts do most of the work:

• Idea lists: themed groups of products, such as “Desk setup under $200”.
• Shoppable photos and videos: posts where you tag the products shown.
• Your links: the storefront URL you share in your bio, video descriptions and posts.

New to the program? Start with how to become an Amazon influencer.

Can anyone have an Amazon storefront?

Not anyone, and the answer depends on which Amazon program you’re in.

The Influencer Program is an extension of Amazon Associates built for social media creators. Every approved influencer gets a storefront and access to Creator Hub, where it’s managed.

The affiliate side is less clear. Some creator blogs report that the April 14, 2026 update to the Associates Operating Agreement opened storefront access to standard Associates accounts, in some cases after a minimum number of sales. We couldn’t confirm that on an Amazon page, so if you’re an Associate without an influencer approval, check what your own account offers before planning around it. Our requirements guide covers what Amazon looks at when you apply to the Influencer Program.

Does an Amazon storefront cost money?

No. Amazon doesn’t charge a fee to apply to the Influencer Program or to have a storefront. You don’t pay per product, per list or per video, and there’s no monthly plan.

What it can cost you is time and, sometimes, products:

• Time. Most of the effort goes into building lists and recording videos.
• Products. If you film reviews, you either buy the products, use what you already own or get samples through brand campaigns. Some Creator Connections campaigns include free product; terms vary by campaign.
• Tools. Optional. A phone and decent light are enough to start.

Be careful with anyone who charges to “set up an Amazon storefront”. Setup is free once you’re approved, and approval is Amazon’s decision.

The money flows the other way: Amazon pays you a commission on qualifying purchases made through your storefront, links and onsite videos. Payment details and timing are in our guide to how the program pays you. Rates are a percentage of the price by category; see commission rates.

What do you need before you set one up?

The storefront comes with approval, so the requirements are the program’s:

• An Amazon account in the marketplace you apply for. For amazon.com, that’s a US account.
• A public social account on YouTube, Instagram, TikTok or Facebook, with content that fits shopping: reviews, how-tos, recommendations.
• Engagement that looks real. Amazon doesn’t publish a follower minimum. Comments and views relative to your audience matter as much as its size.
• Tax and payment details, which you complete after approval.

Before building, decide two things:

1. Your niche. One clear topic, such as kitchen tools, running gear or a small apartment, makes your lists easier to name and your storefront easier to trust.
2. Your first 5 lists. Name them by the job they do for a shopper (“Packing for a weekend trip”) rather than by brand.

If you aren’t approved yet, our requirements guide explains what reviewers look at and what to do if you’re turned down.

How do you set up an Amazon storefront, step by step?

Once Amazon approves you, setup takes one sitting. Menu names change, so treat these as the order of work, not exact labels.

1. Sign in to Creator Hub with the Amazon account you used to apply. That’s where your storefront, uploads and earnings live. Our Creator Hub guide walks through each area.
2. Claim your vanity URL. Your storefront address is based on a name you choose. Pick something close to your social handle so followers recognize it.
3. Add a profile photo and display name. Use the same photo as your main social account.
4. Write a short bio. One or two lines: who you are and what you recommend. Skip contact details.
5. Upload a cover image. A clean, uncluttered photo of your setting (kitchen, desk, gym) works better than text on an image.
6. Create your first idea lists. Start a list from your storefront, then add products by searching inside the list or with “Add to List” on a product page.
7. Upload your first videos. Short, honest product videos can appear on your storefront and, once onsite commissions are enabled, on product pages.
8. Share the link. Put it in your bio and in the description of every video where you mention products.

Step 7 matters most for earnings. Amazon’s help pages describe a first batch of moderation-approved videos before your videos can show on product detail pages; one Amazon page says 10, others say 3. Check the current number in your account, and read your first 3 videos before you choose them.

How do you customize your storefront?

Profile and cover. Your photo, name, bio and cover are the first thing a shopper sees. Keep them consistent with your social accounts so someone arriving from your TikTok knows they’re in the right place.

Idea lists. Lists are the backbone of a storefront. A few habits that help:

• 8 to 20 products per list. Fewer looks empty; many more is hard to scan.
• One promise per list: “Lunch prep for one”, not “Kitchen stuff”.
• A short tagline that says why these products and not others.
• Remove products that go out of stock or that you no longer recommend.

Shoppable photos. Tag the products visible in the photo. Fewer tags per photo are usually easier for shoppers to follow than many.

Shoppable videos. Videos sit on your storefront and, with onsite commissions enabled, can appear in the product page’s video carousel, in front of shoppers who have never heard of you.

Order. Pin or place your strongest lists first. Seasonal lists (back to school, holiday gifts) go up front in season and further down after.

Before you film for the product-page side, it helps to know whether the product’s upper video carousel still has room. CarouselScout reads only the product pages you open, counts the influencer videos in the carousel, and gives a 0–100 score with a per-variant earnings estimate.

How does an Amazon storefront make money?

A storefront earns in two ways, and Amazon reports them separately:

• Offsite commission: a shopper clicks your storefront or one of your links, from your bio or a video description, and buys qualifying products.
• Onsite commission: a shopper watches your video on an Amazon product page and buys.

Both pay a percentage of the purchase price, set by product category in Amazon’s Associates Program Policies. Rates vary widely by category and Amazon changes them from time to time, so check the current table before you estimate. Our commission rates guide keeps a dated summary.

The April 14, 2026 update changed onsite commission. Since that date, onsite commission only counts purchases of the same ASIN (variant) as the product page your video is linked to. A worked example with a hypothetical 4% rate on a $40 jacket:

So on products with many sizes or colors, which variant you link matters as much as the video. The onsite commissions guide explains how to pick one.

Earnings calculator

Price of the variant you tag (USD)

CategoryLoading categories

Attributed sales a month

Per sale, this variant only

—

A month

—

Estimate — not Amazon data. Based on your inputs.

Try your own numbers in the earnings calculator. It gives an estimate, not a promise.

What are good Amazon storefront ideas by niche?

The storefronts that hold attention are narrow and practical. A few patterns by niche, with list ideas you can adapt:

Each list answers a question a shopper already has. “My favorites” answers nothing; “Running gear for beginners” does.

A follow-up video after three months of use is often more useful to shoppers than a first-day unboxing.

For which products to film first, our guide on finding products with open slots goes through demand, carousel room and price.

What mistakes do new storefronts make?

The same problems come up again and again in creator communities.

• Lists with no theme. “Stuff I like” with 60 products. Split it into lists a shopper can use.
• Empty storefront, busy social. Sending followers to a page with two lists wastes the click. Build at least five full lists before you promote the link.
• Never pruning. Out-of-stock products make the page look abandoned.
• Linking the wrong variant. After April 14, 2026, a video linked to a variant few people buy earns onsite commission only on that variant.
• Filming crowded products only. If a product page already shows many influencer videos, a new one has less chance of being seen. Check the page before you film.
• Expecting the storefront alone to bring traffic. Shoppers mostly arrive from your social posts or product-page videos. Promote the link where your audience already is.
• Ignoring disclosures. Say that you earn from qualifying purchases wherever you share your links, as Amazon’s policies and FTC rules require.

FAQ

Can I make an Amazon storefront without followers?

You need to be approved for the Influencer Program, and that requires a social account Amazon can review. Amazon doesn’t publish a follower minimum; engagement and content fit matter. Some reports say standard Associates accounts gained storefront access in 2026, but check your own account.

How long does it take to set up an Amazon storefront?

The setup itself, from profile to first list, fits in an hour once you’re approved. Approval time varies; Amazon sends the decision by email.

Do I have to film videos to have a storefront?

No. A storefront can work with idea lists and photos only. Videos add a second placement, on product pages, once onsite commissions are enabled.

Is an Amazon storefront the same as an Amazon store for sellers?

No. A seller’s brand store sells that brand’s products. An influencer storefront recommends products sold by others and earns commission on qualifying purchases.

Sources

• How the Amazon Influencer Program works — Amazon, accessed Oct 24, 2026
• Associates Program Operating Agreement: What’s changed — Amazon Associates, accessed Oct 24, 2026
• Associates Program Policies — Amazon Associates, accessed Oct 24, 2026
• How do I upload videos to my storefront? — Amazon Associates, accessed Oct 24, 2026
• How do I add or delete products to my Idea Lists? — Amazon Associates, accessed Oct 24, 2026